![]() Revolut and other app based finance brands also know how to rock hashtags on social media. A campaign that rides on a trending issue should be useful and beneficial to consumers. Key takeaway: Always focus on customer service if you want to achieve brand growth. This app-based challenger bank has found success with its largely millennial customer base that does not like traditional, normally inflexible banking services and prefers banking solutions that move with the times. The banking app also handles over $4 billion in transaction volumes every month. Results: Revolut has over 3 million customers and it adds as many as 10,000 customers to its database daily. Their consumer-focused social campaigns are yet another example of how this company puts followers first taking a genuine interest in their preferences and needs. As a result, more people joined and are still joining Revolut, largely because of the added security offered. Revolut understood what its target market wants – financial security during and after Brexit. This was a big deal because traders are often left behind when it comes to hedging against any Brexit uncertainties. Soon after, the fintech bank unveiled its plans to offer consumer lending, current accounts and commission-free stock trading under continental Europe. In 2018, Revolut, the free-to-use digital payment firm, applied for a licence to operate outside the UK to mitigate any potential Brexit fallouts. #2 Strategic service and product promotion Show how your brand can help customers navigate through the turbulence. Your marketing should focus on reassuring your customers and showing that you empathise with them on current developments. Key takeaway: People want to feel understood. The bank also pledged to assist with any other challenges that Brexit could bring to its customers. This is a big improvement because the bank was rated the worst bank for customer satisfaction in 2016.Īdditionally, while the outlook is still largely uncertain for investors, RBS has assured its investors that it will actively help them to reduce their exposure to foreign exchange risk. Results: Annual consumer trust in RBS more than doubled from 13% in 2016 to 27% by the end of 2018. More notably, the bank upped its marketing game and created the Brexit Hub to answer all Brexit questions and to highlight what the bank was planning to do to protect its customers. It even set aside a £2 billion fund to help SMEs navigate through Brexit. The bank formulated plans for dealing with Brexit. When Brexit was announced and while many brands and people panicked about the future, RBS moved in to quell fear and unease. It has managed to use Brexit to get back its customers’ support. RBS has been trying to regain customer trust after the 2008 financial crisis. These statistics closely mirror the concerns over financial security that many people have held over the past couple of years. At least 41% of consumers expect that their finances will weaken in 2019. #1 Alleviating consumer concernsīrexit remains one of the biggest concerns for UK consumers. These brands have built consumer confidence during a time that is shadowed by insecurity. With some research and timely responsiveness to their audiences’ needs, some brands have created powerful marketing campaigns that would not have otherwise existed without Brexit. Here’s our look at the Best of Brexit Marketing. However, when done right, marketing that rides on public sentiment over a big issue can achieve significant results. It’s even riskier when a brand chooses to take a side that its audience does not agree with. It’s risky for any brand to take on a provocative issue such as Brexit and include it in their marketing strategy. Indeed, as the Brexit scenario continues to twist and turn, a multitude of memes have popped up left right and centre. ![]() There has been a great divide between the remain camp and the leave camp with mockery of both sides being commonplace on social media. Over the past two years, Brexit has been one of the biggest topics of debate around the world.
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